| USA | 3–5 days via USPS |
| CA | 3–5 days via Canada Post |
| UK | 5–12 days via Royal Mail |
| AUS | 7–14 days via Auspost |
| NZ | 7–15 days via NZ Post |
| International & EU | 7–12 days |
| Case | Electrocoated Zinc Alloy |
| Screen | 2.13" AMOLED RhinoGlass™ H8 |
| Water Resistance | IP69K + 2ATM |
| Battery Life | 16-18 days |
| Charging | full in about 1.5 hrs |
| Health Sensors | HR + BP + SpO2 |
| Durability | Rated to MIL-STD-810H |
| Connectivity | Bluetooth 5.2 |
| 2× Charging Cables | Magnetic USB |
| 5× Anti-Glare™ Screen Protectors | Tempered film |
| 1× Magnetic Safety Strap | No clasp — comes off easily in an emergency |
| 1× Metal Strap | Brushed aluminum, darkened finish |
| 1× Polishing Cloth | Microfiber |
| 1× Njord Wallet | Slim bifold |
30-Day Money-Back Guarantee
Not satisfied for any reason? Return it within 30 days. We refund you in full — no hoops, no hassle.
- Not happy for any reason
- Watch didn't meet expectations
- Changed your mind
We'll refund you in full. No questions asked.
* Contact us within 30 days of delivery.
| USA | 3–5 days via USPS |
| CA | 3–5 days via Canada Post |
| UK | 5–12 days via Royal Mail |
| AUS | 7–14 days via Auspost |
| NZ | 7–15 days via NZ Post |
| International & EU | 7–12 days |
| Case | Electrocoated Zinc Alloy |
| Screen | 2.13" AMOLED RhinoGlass™ H8 |
| Water Resistance | IP69K + 2ATM |
| Battery Life | 16-18 days |
| Charging | full in about 1.5 hrs |
| Health Sensors | HR + BP + SpO2 |
| Durability | Rated to MIL-STD-810H |
| Connectivity | Bluetooth 5.2 |
| 2× Charging Cables | Magnetic USB |
| 5× Anti-Glare™ Screen Protectors | Tempered film |
| 1× Magnetic Safety Strap | No clasp — comes off easily in an emergency |
| 1× Metal Strap | Brushed aluminum, darkened finish |
| 1× Polishing Cloth | Microfiber |
| 1× Njord Wallet | Slim bifold |
Half The Price, All The Features
The ElectroShield™ Process
Why APEX survives what kills Apple Watches.
Why it outlasts everything else.
Patent pending.
Without Breaking The Bank.
If it catches on machinery — it releases. Not your wrist.
Standard watch straps don't break away. If they catch on a conveyor, rotating shaft, or drill press, they pull. That's a design consideration no smartwatch brand thinks about — because they're making watches for offices.
The APEX QuickRelease™ strap is engineered to separate under sudden lateral force. If the strap catches in rotating machinery or a conveyor, it releases instead of pulling your wrist in.
No equivalent exists in the smartwatch category. It ships included with every Working Man's Bundle at no extra charge.
0Days, Not Hours.
16-day battery. Charge it twice a month.
That's 21× the battery life of an Apple Watch Ultra and 8.5× a Galaxy Watch.
Built For Your Reality.
Rated to MIL-STD-810H. Worn every day by the men who work in it.
Every number. No marketing fluff.
What's in the box.
Everything you need. Out of the box.
Big Tech Can't Handle This.
The APEX goes where Others can't, at a third of the price.
| Feature | NJORD APEX | Apple ULTRA | Other Brands |
|---|---|---|---|
| Price | $139.99 | $799+ | $650+ |
| Battery Life | 16 Days | 18 Hours | ? |
| Case Material | Zinc Alloy Metal | Titanium | Hard Plastic |
| Military Standard | MIL-STD-810H | ||
| Water Rating | IP69K + 2ATM | IP6X | 20ATM |
| Phone Calls & Send Texts | |||
| Safety Quick-Release Strap |
Find yours.
Filter by your job — see what people exactly like you are saying.
"The Indestructible Smartwatch watch itself has been good. Instructions could be a whole lot better. I spent more time than I want to admit trying to find one setting in the app. Once I got everything where I wanted it I quit messing with it and it's been fine. I'd give the watch 5 and the directions about a 2."
"the watch yes. band no. put a regular band on it and been happy since."
"Retired Marine, current janitor, full time destroyer of nice things according to my wife. This watch has done alright with me. I clean boilers now instead of rifles. Life changes."
"I ended up returning my watch. It worked, I just never got comfortable with the size on my wrist and I knew if I kept it I would end up not wearing it. Not everything is for everybody."
"njord is first smart watch I buy. I see advertising many time but wait because I not sure I need. Now I use for message, time, weather. At work I like big screen. App first day confuse me but my son show me."
"Bought njord cause I saw it too many damn times online. Guess that worked. Had it maybe 7 months. good watch."
"I have had the watch for 11 months. It is scratched, the band has been changed and I don't remember where the box is. It also still goes on my wrist every morning. That's real life I guess."
"the watch has been good. Shipping wasn't. Took longer than I thought it would and there was a stretch where I really didn't know what was happening with the order. I'm happy with what I got, just being fair about the whole experience."
"my watch was a Christmas present from my daughter. I told her I did not need a watch that was smarter than I am. I still maintain that position. However I have become accustomed to seeing my calls and the weather on it and I admit I miss it if I leave the house without it."
"I actually read a ton before ordering the njord because I hate returning things. My main worry was the size and that part was justified, it is large. What I did not expect was how quickly I would get used to it. I notice the screen size now mostly because it's easy to glance at while I'm moving around the plant."
"I bought him the Njord.
He complained I spent too much.
He wears it every day.
I rest my case."
"I bought the watch mainly because the face looked large enough for me to read. I had no interest in owning a smartwatch before that. Now I use the call notifications and weather more than I expected. I still prefer actual buttons to tapping at little screens, but I am getting there."
"The app annoyed me at first because I had too many notifications turned on. I emailed Njord and they sent a video showing where to change it. Way easier. Now I keep calls/texts and shut the rest up."
"I bought the APEX because I wanted something I could wear on the floor without feeling like I had an expensive piece of jewelry on my wrist. I use the notifications, alarms and weather. I don't use most of the health features. The watch fits my routine better than I expected."
"Quick version: I like the APEX.
Long version: the hardware is better than the software experience. The watch is easy to read, battery life is excellent for my use, and notifications are reliable enough for what I need. The app feels like the weak link. Nothing deal-breaking, just less polished than the watch itself."
"My husband show me njord first and I say too big for me. Then at work I try because I cannot always take phone from pocket. Now I like it. Big yes but screen I can see easy. Setup take me little time but after is okay."
"NJORD UPDATE
still alive
still ugly from work
still mine"
"After 3 months with the watch I still don't think I'm a smartwatch person. I use the time, weather, alarms and notifications. Everything else might as well not be there for me. That said if this one quit tomorrow I'd probably order another one, so make of that what you will."
"Kept seeing the njord on Facebook and figured it was probably another one of those products that looks better in the ad than when it shows up. I waited a long time. Finally ordered it. Been wearing it since winter. So yes mine actually showed up and yes I still use it."
"the watch was my first smartwatch and I nearly sent it back the first evening because I was irritated with the setup. I decided to leave it until morning and try again. Much easier with a cup of coffee and less attitude. Six months later I am glad I kept it."
"I bought the njord after reading reviews for a couple of weeks. I was mostly concerned about size. It is larger than my old watch, but I adapted quickly. What surprised me is how often I use notifications when I am carrying equipment and do not have a free hand for my phone."
"the watch is bigger than I expected but not in a bad way. I can actually read the thing outside. Had it 3 months. no complaints yet"
"I was going to wait more before review but njord so far is good. About 2 month. I hit watch on lumber and metal more than one time, no problem. I like message on wrist because phone stay in tool bag. I hope same after one year then I make better review."
"I saw njord ads for a long time and honestly forgot about it a few times before finally ordering. There wasn't some big moment. I just got tired of looking at it and said fine. I've had it around 5 months and it's been good. Sometimes advertising apparently works by annoying you into submission."
"I was worried the APEX would be too masculine-looking for me, but I ended up liking it more in person. It is definitely not delicate. I use it mostly for messages and timers while walking sites. Battery has been a nice surprise."
"I bought the watch mostly because I got tired of missing calls when I'm outside and my phone is buried under a vest and jacket. I was not looking for a fitness watch. I was not trying to become a smartwatch person. I just wanted to stop playing phone tag all day. It's been useful enough that now I notice when I forget to put it on."
"Had the watch since January.....still wearing it.....still charging it way less than I expected.....can't complain."
"Never had a smart watch. Never wanted a smart watch. Have a smartwatch now. Use it every day. Life is funny."
"UPDATE. I left a review on my watch when I had it maybe a month which was probably too soon. I'm over a year now. Watch still works fine. Battery is not exactly what it was brand new but I still go long enough between charges that I don't think about it much. Replaced the band once. Nothing else to add really."
"dad had a njord. i made fun of it. now i have a njord. we're not discussing it"
"I thought the APEX might be too big on me. First day I noticed it. By the end of the week I didn't. I like being able to glance down fast and move on."
"I was one of those people saying why do I need a smart watch when I already have a phone. Wife bought me the watch anyway. First week I basically used it to tell time. Then I started checking calls on it, then timers, then messages. Couple months later a guy on one of my jobs asked me about the watch and I caught myself standing there showing him how it works. Had to laugh at myself after that."
"First smartwatch. I was worried I'd hate something buzzing on my wrist all day. Turned off almost everything except calls and texts and now I like it. The watch is way less annoying once you set it up for how you actually live."
"I've had my Njord long enough now that the new-toy feeling is gone, which is usually when I decide whether something was worth buying. I still put it on before work without thinking about it. That's probably the review. There are things in the app I'd change and I don't use most of the fitness functions, but the watch has become part of my routine."
"This is probably more detail than anyone needs, but battery behavior was what I cared about before ordering the watch. I don't run every notification and I don't charge on a schedule. I generally wait until it is fairly low. My usage is therefore probably lighter than average, but the practical result is that the charger spends most of its life in a drawer. That's exactly what I wanted. I have a few complaints about how settings are organized, but nothing serious."
"Only had the watch a few weeks. work nights so alarms and seeing messages are what I use most. still finding stuff on it. 3am to 5am is about 14 hours long on third shift 😂"
"njord good 👍"
"I was very close to returning my Njord because I thought it was simply too complicated for me. Before doing that I wrote customer service. They replied with very clear directions and a video I could pause while following along. I kept the watch. I am glad I asked for help first."
"First smartwatch I've ever kept on longer than a day. Technically first one I've owned too, I tried my wife's Apple watch once and hated it. The APEX makes more sense to me. Big screen, buttons, I can see who's calling, done. I'm not trying to run my life off my wrist."
"Retired Army, still turning wrenches because apparently I don't know how to stop. This is my first smart watch. The Indestructible Smartwatch is easier to use than I expected. My grandson handled the initial setup and I have been fine since."
"I resisted buying any kind of smart watch for years. My grandson showed me his the Indestructible Smartwatch and I finally ordered one. I am still learning it. The print is large enough for me and I like knowing who is calling before I go looking for the telephone. I suppose there is something to these things after all."
"Saw njord. Bought njord. Wear njord. Next question."
"I have indestructible smartwatch 7 month maybe 8. I use outside all day. Sun I can see good. Battery very good. Only app I do not like too much but after setup I not go there often."
"Second njord for me. Didn't spend three weeks looking at watches this time I just ordered another one."
"First smart watch. njord setup was not hard but I had to turn off a bunch of notifications because my wrist was going crazy the first day 😂 now I only keep calls and texts. Much better."
"I'm an electrician and yes the APEX fits a woman. It is definitely big. I almost decided it was too big the first day but I got used to it. I mostly use it to glance at messages when I'm up a ladder because I'm not digging a phone out up there. That's honestly what sold me on keeping it."
"9 months with the watch. no issues. wear it every day."
"I almost returned the watch because I thought it looked huge the first day. My husband told me give it a week. Annoying when he's right. I kept it."
"I had a question. Njord answered it. I had another question. They answered that too. No nonsense. I'm good."
"my dad has had a njord forever so i got one too. unfortunately he now thinks this proves i listen to him"
"First smartwatch for me and I bought the watch mostly because I was curious. I thought I'd either love having notifications on my wrist or shut them all off in two days. Turns out I leave calls and texts on and shut almost everything else off. That's my happy medium."
"Bought the watch for my husband for his birthday. I could not tell you what half the features are if my life depended on it. He has worn it every day since I gave it to him though, and normally my gifts end up on the dresser after a week. So I'm calling this one a win."
"the watch is chunky. There I said it. 😂 I have small wrists and almost sent it back. Kept it for a week and now I don't notice the size much. What I do notice is I can actually read it outside and I can see a message with gloves on without pulling my phone out. Keeping it."
"The Njord video guides saved me from writing another email 😂 I had already contacted support once and bookmarked the link they sent. Came back to it weeks later when I changed a setting. Very handy."
"the watch about a year now. strap is my only complaint. watch itself been solid."
"The watch is useful. The setup was not useful to me 😂 I emailed support after getting stuck and the video they sent made way more sense than what I was doing. Been fine since."
"I am not what anyone would call a technology person. My daughter ordered the Apex for me and helped me put the application on my telephone. Once that part was completed I found the watch quite easy to use. I particularly appreciate the large numbers and the fact that I can see when she is calling me. She claims this has eliminated one of my excuses for not answering."
"We aren't supposed to have our phones out on the floor. That was the entire reason I bought the njord. I don't care about sports modes and I don't track my sleep. I wanted to know if my wife or one of the kids was trying to get hold of me without checking my phone every chance I got. It does that for me."
"njord review after 2 months:
still big
still useful
still hate the app menu
still keeping it"
"I like the watch but I wish the setup guide assumed less. Some of the directions felt like they were written for someone who already knew what the app was supposed to do. Once I got past that, the watch itself has been straightforward."
"Like the NJORD. hate the band I got with it. changed band. problem solved."
"Had my watch since last fall. still works. I dont have a speech prepared 😂"
"I wear the Njord on duty days and around the shop. The thing I notice most is I am not hunting for a charger all the time. I don't use half the fitness stuff. I use the watch as a watch, alarms, weather when I'm off the ship, and phone notifications when I can have my phone with me."
"I am 71 years of age and had never owned a smartwatch prior to buying the watch. I primarily wanted a display that I could read easily and a convenient way to see basic information from my telephone without continually taking it from my pocket. There was a learning curve, as I expected there would be. After approximately five months I am comfortable with it and wear it daily."
"the watch is not the most refined smartwatch I've used and that's actually why I keep wearing it at work. I don't need another tiny computer that I'm afraid to touch. Notifications are enough, battery is good, display is easy to read. The app UI could definitely be cleaner."
"GOOD MORNING
I am 62 and this is my first smart watch. I bought the watch after my son sent me the link about 5 times. Took me a couple evenings to get used to it but I like it now. Easy to read. Battery lasts a long time. I do not use all the other stuff.
Thank you."
"The APEX is a little less polished than some higher priced watches I have used, particularly the app. I actually prefer the watch itself for work though. I do not feel like I need to baby it and the display is easy to glance at quickly."
"I was curious about the Njord because everyone in our family seems to have a smartwatch except me. I expected to find it distracting. I actually like being able to glance at a call and decide whether I need to stop what I am doing. I still keep most notifications turned off."
"To Whom It May Concern,
The Njord has been satisfactory for my purposes. I wanted a large face, long battery life and basic telephone notifications. I received all three. I have no opinion regarding most of the exercise functions because I do not use them.
Regards,
Gordon"
"the watch. dusty. muddy. still tells time. 10/10 review complete"
"I waited about three months before reviewing the NJORD because anything can look good for a week. So far it has been a good work watch. I like the large display and the battery. I do not like scrolling through menus to find something I know is in there somewhere. Overall I would buy it again."
"I bought the watch because I wanted something simple enough to glance at and move on. I was worried it would turn into one more gadget I had to babysit. It hasn't. I probably use 20 percent of what it does and that is completely fine with me."
"the watch
8 months
still works
👍"
"my watch has survived me dropping it more than once. Not a toughness test. I'm just clumsy."
"My brother has had a smartwatch for some time...I finally decided to try one...first smart watch I have ever had and I am still learning what it will do...I do like the large face because I can actually see the thing without changing glasses every five minutes...so far so good."
We stand behind every watch.
If it's not the toughest smartwatch you've ever worn, send it back.
Straight answers.